Friday, February 21, 2020

Response paper Essay Example | Topics and Well Written Essays - 250 words - 9

Response paper - Essay Example I personally agree with Ray Bradbury in virtually all the issues he raised. Bradbury says quantity brings about quality in work. The more one works and gain more experience the more quality his or her work becomes (McKenzie 40). After work, relaxation of the body is vital and I don`t think there is something that results in more relaxation and in turn more creativity like writing. In the circumstance where writers don’t think, they end up copying other writers work and compromising quality of their work. Just as an artist may think of the money he or she will earn after the work instead of focusing on the truth and the internal feeling that his or her work entails and bring out the beauty of the art work, most commercial writers do slanted stories, focusing on the money they will cash from their banks while ignoring the originality and creativity they could possibly have in their work. Most upcoming writers engage their working time only to give out unoriginal story lacking creativity simply because the commercial market has taken over them and dictate what they write. The body should be left alone to think and act for itself and let the writings flow from inside you not from external forces (McKenzie 44). While new writers are at liberty to imitate and emulate other prominent writers in history, it is only allowed up to some extent and should not eliminate the ability of a man to become truly creative in his work. The writer should select a field where he or she thinks his ideas will develop more comfortably. One needs to remember that selecting a field to write on is absolutely different from slanting within that field (McKenzie 46). In conclusion, what you think of the world should characterize what you think. Consider yourself as a prism and measure the light of the world. Give the light back to the world in a totally different perspective. Let your feeling and thinking about the world dictate your writing. Bring out your ideas

Wednesday, February 5, 2020

Marketing Report Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Report - Case Study Example The current revolution of information and communication technologies is changing our business environment drastically: new technologies influence the way we organize our work and the environment in which we compete, introducing new rules and new relative powers among incumbents, newcomers and even entire markets. This complex, evolving environments are referred to as new technology playgrounds This paper focuses on the case of Parker Pen Company. The first part of the paper provides an overview of the case and the nature of the marketing and communication techniques used by the company, the second part of the paper focuses on some of the miscalculations the company did, that cost them a fortune. The last part of the paper provides the conclusion and recommendation. The case Parker Pen Company focuses on a key player in the writing industry. It main activities include the manufacturing of writing instruments and are one of the world's best known companies in the domain. As a global company, its products are sold in 154 countries and the company considered itself number one in 'quality writing instruments'. ... The last part of the paper provides the conclusion and recommendation. 1.1Overview of the Parker Pen Company Case The case Parker Pen Company focuses on a key player in the writing industry. It main activities include the manufacturing of writing instruments and are one of the world's best known companies in the domain. As a global company, its products are sold in 154 countries and the company considered itself number one in 'quality writing instruments'. Things didn't work out and remain the way the company had thought and plan as its global marketing and communicating strategies designed and planed at the headquarters cost the company a fortune. The company failed and made huge marketing and product positioning mistakes, they neglected local values and cultures and in all management failed to recognize that, as other one size fit all brands like coca cola, Parker Pen Company with its quality writing instruments cannot be matched and placed in the same domain. Huge other errors and calculations were made and to make matter worst, practitioners and pioneer of the Parker Pen global marketing concepts were fired. A company that was once used as benchmarking models a super hero, and a world class in quality writing instrument became a laughing stock. In global marketing, if cultural and competitive differences are less important than their similarities, a single advertising approach can exploit these similarities to stimulate sales everywhere, and at far lower cost than if campaigns were developed for each. However, the situation of Parker Pen proofs the contrary. The company's marketing department would have acted with respect to different market, for the issue of standardization, one sound, one size as in the situation of coca cola